Marketing resources for independent businesses, professional firms and memeber organisations.

  
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Marketing for accountants

Effectively marketing your accounting practice does not need to involve external consultants and thousands of dollars. 
By understanding the principles and implementing sound marketing practices, you can achieve the results you want in terms of generating awareness to target audiences, client communication, increasing sales, attracting staff, generating publicity for your practice, etc.

Our marketing resources include self-implementation workbooks, DVDs and CD that will generate new clients through marketing, communication, PR and networking for your accounting practice.


The Essential Marketing Toolkit for Accounting Practices Package
By Rebecca Laskary

This toolkit is a complete, practical hands-on guide to developing and implementing your own marketing plan for your firm.

This package contains information on setting objectives, developing a marketing plan, generating awareness to target audiences, client communication, building your profile, media strategies, PR, and so much more. View the full Contents

The toolkit consists of:

  • A workbook which is a step-by-step guide to developing and implementing marketing strategies for your firm.
  • A CD containing case studies, practical examples and checklists for each chapter, to facilitate implementation.
  • DVD- Marketing Solutions for Accounting Practices - Volumes 1 and 2, containing over two-hours of marketing presentation.

Marketing Solutions for Accounting Practices DVD's
By Rebecca Laskary

This 2 DVD set titled Marketing Solutions for Accounting Practices is presented by marketing and communications specialist Rebecca Laskary and outlines a range of marketing strategies, practical tips and innovative ideas to assist you in marketing your accounting practice.

The two-hours of marketing presentation covers all aspects of sound marketing practices that you can implement for your firm.

The DVD’s offer practical suggestions for marketing and communications within your accounting practice, including:

Targeting clients to increase your revenue
Implementing a client care program
Building the profile of your practice
Building the profile of your CEO
Effective networking techniques
Public relations strategies for success
Identifying your Unique Selling Proposition
Developing your key marketing messages
Generating brand awareness
Promoting your brand through advertising
Promoting your brand through publications Promoting your brand through the media

Marketing Your Accounting Practice Through Powerful PR

This booklet contains a public relations report for accounting practices that analyzes current market trends and offers suggestions for marketing an accounting practice.

The booklet includes a 10 step strategy for implementing a PR campaign. It also provides a summary of the current Australian marketplace and offers marketing solutions for accounting practices.

eBook


The Essential Marketing Toolkit for Accounting Practices Manual

This manual is a workbook that provides a step-by-step guide to developing and implementing marketing strategies for your firm.

eBook


 
 
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