This 2 DVD set titled Marketing Solutions for Accounting Practices is presented by marketing and communications specialist Rebecca Laskary and outlines a range of marketing strategies, practical tips and innovative ideas to assist you in marketing your accounting practice.
The two-hours of marketing presentation covers all aspects of sound marketing practices that you can implement for your firm.
The DVD’s offer practical suggestions for marketing and communications within your accounting practice, including:
Targeting clients to increase your revenue
Implementing a client care program
Building the profile of your practice
Building the profile of your CEO
Effective networking techniques
Public relations strategies for success
Identifying your Unique Selling Proposition
Developing your key marketing messages
Generating brand awareness
Promoting your brand through advertising
Promoting your brand through publications Promoting your brand through the media