Owning your own catering service may seem to be a difficult business to start off. With proven marketing tools and strategies, this book can help you so that you can become the most sought after caterer in town.

This guide to starting your own catering service will show you how to:

• Get the basic skills you need.
• Make sure everybody knows about you through great food and superior service.
• Find your customers and retain their loyalty.
• Plan and organise effectively to gain your well-earned profit.

The strategies outlined in the book can be applied to any style of catering service.

eBook

If you own a café or are considering of running one, you know that it is a competitive business where 9 out of 10 cafés will go broke within 5 years. Rather than think about the possibility of going under, think about how to stay afloat with a successful marketing system that will be the secret to your success.

This guide to marketing your café will show you how to:

• Get your café noticed by the public.
• Make special offers and deals to attract customers back.
• Keep your customers coming back regularly.
• Get your customers spending as much as possible.
• Boost your own profits by applying different marketing methods.

The steps that are outlined in this book can be applied to any café and are a proven approach to the successful marketing of your café.

eBook

Whether you own a restaurant or are contemplating doing so, you know that it is a very competitive business and success does not depend solely on a great menu and friendly service. It depends also on having a proven marketing system in place that attracts new customers, encourages them to return regulary, pay more for their meal and tell their friends and collegues of their dining experience.

This guide to marketing your restaurant will show you how to:

• develop a range of sales promotions to attract new customers
• gain celebrity endorsement for your restaurant
• keep in touch with customers and build the frequency of their visits
• build successful relationships with other businesses in your area
• make special offers to attract customers back on a regular basis
• simple ways to increase the value of each meal
• retain loyalty of the customer through superior customer service