Restaurants/Cafes Dreamweaver Publishing

Whether you own a restaurant or are contemplating doing so, you know that it is a very competitive business and success does not depend solely on a great menu and friendly service. It depends also on having a proven marketing system in place that attracts new customers, encourages them to return regulary, pay more for their meal and tell their friends and collegues of their dining experience.

This guide to marketing your restaurant will show you how to:

develop a range of sales promotions to attract new customers
gain celebrity endorsement for your restaurant
keep in touch with customers and build the frequency of their visits
build successful relationships with other businesses in your area
make special offers to attract customers back on a regular basis
simple ways to increase the value of each meal
retain loyalty of the customer through superior customer service

The strategies oultined in the book can be applied to any restaurant and are a proven systematic approach to the successful marketing of your restaurant.