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accounting firms

If you represent an accounting firm, our products can help you with your marketing and communication issues. The information is tailored for your industry group and outlines ways and means in which you can communicate, market and interact with your target audience. The content is easy to understand, apply and implement in your business activities.


The Essential Marketing Toolkit for Accounting Practices
By Rebecca Laskary

Effectively marketing your accounting practice does not need to involve external consultants and thousands of dollars.
By understanding the principles and implementing sound marketing practices, you can achieve the results you want in terms of generating awareness to target audiences, client communication, increasing sales, attracting staff, generating publicity for your practice, etc. This toolkit is a practical guide to developing and implementing your own marketing plan.

The toolkit consists of:

  • A workbook which is a step-by-step guide to developing and implementing marketing strategies for your firm.
  • A CD containing case studies, practical examples and checklists for each chapter, to facilitate implementation.
  • A DVD- Marketing Solutions for Accounting Practices - Volume 1 containing a one-hour marketing presentation.

Marketing Solutions for Accounting Practices DVD - Volume 1
By Rebecca Laskary

The first in a series, this DVD presents a complete workshop with marketing and communications specialist Rebecca Laskary. She outlines a range of marketing strategies, practical tips and innovative ideas to assist you in marketing your accounting practice. This DVD offers practical suggestions for marketing and communications within your accounting practice, including:

  • Targeting clients to increase your revenue
  • Implementing a client care program
  • Building the profile of your practice
  • Building the profile of your CEO
  • Effective networking techniques
  • Public relations strategies for success

Marketing Solutions for Accounting Practices DVD - Volume 2
By Rebecca Laskary

The second in the series, this DVD presents a complete workshop with marketing and communications specialist Rebecca Laskary. She outlines a range of marketing strategies, practical tips and innovative ideas to assist you in marketing your accounting practice. This DVD offers practical suggestions for marketing and communications within your accounting practice, including:

  • Identifying your Unique Selling Proposition
  • Developing your key marketing messages
  • Generating brand awareness
  • Promoting your brand through advertising
  • Promoting your brand through publications
  • Promoting your brand through the media

Marketing Solutions for Accounting Practices DVD's - Vol 1 & Vol 2
By Rebecca Laskary

Buy Marketing Solutions for Accounting Practices DVD's
Vol 1 & Vol 2 and save $15!


Marketing Your Accounting Practice Through Powerful PR

A booklet containing a public relations report for accounting practices which analyzes current market trends and offers suggestions for marketing an accounting practice.

The booklet includes a 10 step strategy for implementing a PR campaign. It also provides a summary of the current Australian marketplace and offers marketing solutions for accounting practices.


 
 
 
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