This publication is a practical step-by-step guide to analysing your publications, as well as developing strategies and action plans to implement change. This book will help you to successfully manage your publications.

Topics covered in the book include evaluating your existing publications, doing a publications review and developing a readership survey. Also included is information about financial issues and implications, generating revenue through advertising and sponsorship as well as making changes to existing publications, sources of content, working with publishers and printers, production, marketing and distribution, electronic vs printed publications and developing an action plan for your publication.