In this competitive environment you need to stand out from the competition, to achieve success and maintain market share.

No matter how good a printer you are, you need to sell your printing to the market or you will have either a stagnant business, a declining business… or no business at all!

There is no reason why you cannot become an excellent marketer, once you know how, and this step-by-step guide gives you systematic and specific ways of developing and maintaining a successful printing business.

A Practical Guide to Marketing your Printing Business has been written by John Weaver, a veteran of over 35years in the graphic arts industry, in conjunction with Printing Industries Association of Australia.

John has been the print buyer for a major bank within Australia, run his own graphic design business for over 22 years, started and managed his own small commercial printing business, as well as provided marketing and communications strategies for a broad range of companies and SME’s, including printing companies.

John has an extensive and unique experience within the industry and A Practical Guide to Marketing your Printing Business brings a practical application of marketing strategies to the printing industry.

A Practical Guide to Marketing your Printing Business will teach you how to:
• understand where you are going, and how to get there,
• the lifetime value of your clients
• target marketing
• developing your brand strategy
• marketing tools and how to use them
• website marketing
• databases building and management
• writing a newspaper column
• email marketing
• telemarketing strategies
• direct response marketing
• Advertising
• Yellow Pages advertising
• gaining publicity for your business
• joint ventures
• educating your clients
• pricing strategies
• keep in touch marketing
• developing a loyalty program
• gaining referrals from clients
and much, much more.

Each chapter is geared towards assisting you to develop a strategic approach to your marketing and to attract and retain clients in your target market.

Detailed Action Plans are included, to make the implementation of specific systems and activities straight-forward and with a minimum of impact on your time, finances or personnel.

Sample letters and forms are included on the accompanying CD, for you to use or customise as you see fit.

Order Now for $395 inc GST plus postage and handling and

at last you are in control of your printing business, and its future!