Detailed Action Plans are included, to make the implementation of specific systems and activities straight-forward and with a minimum of impact on your time, finances or personnel.

Sample letters and forms are included on the accompanying CD, for you to use or customise as you see fit.
PIAA Member price $345

Yellow Pages advertising places your advertisement in front of thousands of potential clients, ready to purchase. It can be relatively expensive, but by using certain strategies you can ensure that yours is the first advertisement potential buyers will respond to
No PIAA Member discount

Telemarketing can be a very successful strategy for a printer, providing it is done correctly, otherwise it will cost a lot of time and money – and fail to deliver.
No PIAA Member discount

Referrals are the fastest and easiest way to increase your business. Most printers think they use word of month publicity or referrals effectively in building their business, but many do not. Learn how to develop and implement a referral program that gives your clients incentive to provide referrals to you.
No PIAA Member discount

A loyalty program rewards your clients for consistently buying printing from your business, but it is also a powerful strategy for building your business.

Create your own loyalty program to gain enormous goodwill with clients and a strong desire to keep printing with you.
No PIAA Member discount

The purpose of advertising is to gain new clients, however usually it is expensive and there is enormous waste. Learn how to target your advertising, tell the prospects what they want to know, and get them respond to your advertisement.
No PIAA Member discount